AirPlane crashed near Schiphol Airport

by John 28. February 2009 09:52

Transavia's advice to you: book your next flight now!

Business logic for targeting remains difficult. Especially managing exceptions.  One such exception may be - do not show next to news about airplanes crashing down(!)

Many times this data is mined from the behaviour of previous customers. Having a small set of data leads to advices like: "you just bought the Bible. Dou you also want to buy the origin of species by Charles Darwin?" - just because someone did buy both books once.

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